“The sophisticated customers of today appreciate quality, originality and commitment to excellence. They will not accept mediocrity and seek out authenticity and character in their selections. They expect and deserve impeccable, modern, and gracious service that is simultaneously luxurious and down to earth. It is the ultimate balancing act of these apparent contradictions to create a hospitality complex that is concurrently specifically personal and yet, universal. We intend to make this type of lodging accessible and available for the first time in our communities and to everyone in the surrounding locale communities”.